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Director of Events

  1. Auberge du Soleil
Company Description

Auberge du Soleil is the flagship location of the Auberge Collection. Service is attentive yet unobtrusive, genuine yet poised. Our employees are committed to ensuring that each guest’s stay is perfect. Auberge du Soleil is a member of Relais & Châteaux, an international association of 500+ elite independent hotels and restaurants in 60 countries. Founded in France and headquartered in Paris, the association serves as an ambassador for the French "joie de vivre" and the highest culinary standards. As an employee of Auberge du Soleil, you will enjoy not only the stunning beauty of our gorgeous Napa Valley hillside, but also competitive pay, benefits, and a challenging, fun working environment.


Job Description

This role serves as the guiding force behind Events and Private Dining, shaping each experience with
intention and a deep sense of hospitality. It leads and develops a dedicated team including the Event
Coordinator, Senior Event Manager, and Private Dining Manager, fostering a culture of excellence and
thoughtful service. With full ownership of wedding, social, and group event sales and execution, the
role is accountable for achieving revenue goals through strategic forecasting, attentive budget
management, and inspired enhancements that elevate each gathering.

In partnership with culinary leadership, the role helps refine and evolve menus to reflect seasonality,
creativity, and guest expectations. It establishes and upholds service standards that feel both
polished and intuitive, while building strong, trusted relationships across hotel operations to ensure
each event unfolds seamlessly. Collaboration extends to third-party planners and preferred partners,
curating experiences that feel effortless, personal, and distinctly memorable. Alongside Sales and
Culinary, this role continues to refine tools, systems, and processes that support both the team and
the guest journey from first inquiry to final farewell.

KEY RESPONSIBILITIES
Leadership & Team Development

  • Lead, mentor, and develop the Events and Private Dining teams, including Event Managers, Coordinators, and Private Dining Managers, establishing a culture rooted in excellence
  • Set clear performance expectations, actively coach decision-making, and hold the team accountable to deadlines, standards, and results
  • Recruit, train, and retain a high-performing team aligned with service standards and ENRICH values
  • Conduct ongoing performance management, including annual reviews, compensation recommendations, and career development planning
  • Ensure fair, consistent, and professional leadership practices across all team members
  • Provide regular reporting on revenue performance, sales activity, forecasting and business trends to the Director of Sales & Marketing
  • Maintain consistent communication with leadership regarding departmental performance, opportunities, and challenges
  • Participate in weekly sales and operational meetings to ensure alignment across the property
  • Uphold and continuously refine service standards across Events and Private Dining, ensuring consistency and excellence
  • Lead clear, concise, and professional communication across all client and internal interactions
  • Foster strong cross-department collaboration with Culinary, Guest Services, Operations, Housekeeping, Facilities, and Hotel Leadership
  • Ensure all decisions reflect sound financial judgment and protect the integrity of the operation
  • Support sustainability and community initiatives in alignment with company values

Revenue Strategy & Business Performance

 

  • Own and achieve all wedding, social, and group event revenue goals, including food and beverage and facility fees
  • Drive proactive sales efforts, including inquiry response, outbound prospecting, and relationship development with clients, planners, and referral partners
  • Evaluate each piece of business with a strategic lens to ensure proper servicing, profitability, and operational alignment
  • Manage forecasting, budgeting, and financial reporting for events, including pace, OTB, and actualized revenue
  • Monitor labor, scheduling, and operational costs to ensure profitability while maintaining service standards
  • Oversee billing accuracy, deposit collection, and reconciliation of all event-related revenue
  • Ensure all systems, including Delphi, are maintained with accuracy across contracts, pricing, and event details
  • Approve pricing adjustments, concessions, and exceptions in alignment with leadership guidelines
  • Identify and implement upsell and enhancement opportunities that increase revenue while elevating the guest experience
  • Partner with the Director of Sales & Marketing to develop and execute targeted sales and marketing strategies, including digital, trade, and on-property initiatives

Event Execution & Operational Excellence

  • Oversee the full lifecycle of events from initial inquiry through execution and post-event follow-up, ensuring a seamless and elevated experience
  • Serve as the senior point of contact for weddings and social events, maintaining a visible and engaged presence on-site
  • Lead weekly event strategy and packet meetings, ensuring alignment across Events, Private Dining, Culinary, and Hotel Operations
  • Ensure all event documentation, including BEOs, resumes, and floorplans, are accurate, detailed, and reviewed consistently
  • Establish and enforce Standard Operating Procedures for Private Dining service in partnership with Culinary and Hotel Leadership
  • Maintain a deep understanding of event spaces, service flow, and operational capabilities to ensure flawless execution

Client & Partner Relationships

  • Cultivate trusted relationships with clients, wedding planners, and key partners, ensuring a high-touch and personalized experience
  • Host and lead site visits that inspire confidence and convert business
  • Maintain strong relationships with preferred vendors and local partners to expand capabilities and drive referrals
  • Anticipate client needs, resolve challenges with sound judgment, and ensure consistent satisfaction throughout the event lifecycle

The starting range for this position is $120,000-$130,000. This is the pay rate for this position that Auberge du Soleil reasonably expects to pay. Decisions regarding individual pay will be based on a number of factors, such as experience and education.


Qualifications

Required

  • Minimum of five years of progressive leadership experience in luxury hospitality, with a focus on catering, conference services, weddings, or event management
  • Demonstrated ability to lead teams, drive revenue, and manage complex, high-touch event programs with precision and consistency
  • Exceptional written and verbal communication skills, with a polished and confident presence in both client-facing and internal settings
  • Strong operational agility, with the ability to manage multiple programs simultaneously while maintaining composure, accuracy, and attention to detail under pressure
  • Proven understanding of event sales strategy, contract negotiation, and financial impact of business decisions
  • Advanced knowledge of food and beverage operations, including luxury-level culinary standards, wine service, and menu composition
  • Availability to work a flexible schedule, including evenings, weekends, and holidays, based on business demands

Preferred

  • Proficiency in event and sales systems, including Delphi and Springer-Miller Systems, as well as Meeting Matrix, Google Workspace, and Microsoft Office
  • Strong familiarity with Napa Valley’s luxury hospitality landscape, including premier wineries, resorts, and off-site event venues
  • Established network of local planners, vendors, and industry partners

Additional Information

About Auberge Collection
Auberge Collection is a portfolio of extraordinary hotels, resorts, residences and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine, innovative wellbeing, and gracious yet unobtrusive service. With 30 one-of-a-kind hotels, resorts, and residences, Auberge invites guests to create unforgettable stories in some of the world’s most desirable destinations.

For more information: auberge.com

Connect with Auberge Collection on Instagram, TikTok, Facebook, and LinkedIn @Auberge and #AlwaysAuberge

About Friedkin
Friedkin is a privately held family of global brands spanning automotive, entertainment, hospitality, investments, and sports.

Founded in 1969 and headquartered in Houston, Texas, the company is led by Chief Executive Dan Friedkin, and united by a mission to build breakthrough brands that redefine the status quo.

The Friedkin portfolio includes Gulf States Toyota, 30WEST, Accelerated Solutions Group, AS Roma, Ascent Automotive Group, Auberge Collection, Congaree, Copilot Capital, Diamond Creek, Everton Football Club, GSFSGroup, Imperative Entertainment, Legendary Expeditions, NEON, Northside Lexus, Pursuit Sports, The Friedkin Group International, USAL and Westside Lexus.

For more information, please visit www.friedkin.com

Terre du Soleil Ltd is an Equal Opportunity Employer, M/F/D/V. Terre du Soleil Ltd provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Terre du Soleil Ltd complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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